Are you a creative marketer with a sharp instinct for what resonates with Finnish players? Do you live and breathe sports,  from major international events to local favourites, and know how to turn that passion into compelling campaigns?

We’re looking for a Campaign & Market Activation Specialist who wants to play a key role in shaping our presence in Finland. This is a fast-paced, hands-on role where your ideas will directly influence how we activate our brand across sports betting, casino, and live casino.

You’ll join our growing team and work from our modern office at Epicenter in Helsinki, collaborating with colleagues both locally and across markets.

Your responsibilities will include:

• Planning, creating and executing campaigns across sports betting, casino and live casino.

• Identifying cultural and sporting moments that capture Finnish players’ attention.

• Monitoring competitor activity and responding swiftly to changes in the market.

• Developing campaign ideas and working closely with the Operations Specialist on execution.

• Applying Finnish humour, tone of voice and cultural insight in everything you do.

• Building and maintaining a local network to stay close to market trends.

• Collaborating with CRM, Product, Central Marketing and Analytics teams.

• Tracking campaign performance and adjusting based on data and business priorities.

Who we’re looking for:

• You have a genuine passion for sports betting and a deep understanding of Finnish sports culture.

• You're a native-level Finnish speaker with strong cultural intuition.

• You’re comfortable working across product verticals, from sports to casino and live casino.

• You’re social, curious and proactive,  a natural connector who enjoys building relationships.

• Experience in iGaming, CRM, sportsbook, marketing or trading is a plus,  but the right attitude, curiosity and ability to execute fast matters most.

• You think creatively and act with market insight.

• You’re confident using digital tools, campaign systems and working across multiple channels.

• You enjoy combining structured planning with agile responses to real-time events.

What we offer:

• A key role in shaping our market presence in Finland ahead of regulation.

• High autonomy and real impact on market activation.

• The opportunity to collaborate with experienced and passionate teams in multiple markets.

• A dynamic and collaborative working environment at Epicenter, Helsinki, designed to foster creativity and growth.

• An organisation that values initiative, curiosity and teamwork.

Please apply in English, by the latest 16 January 2026 and interviews will be held on a rolling basis, so we encourage early applications. All applications are handled confidentially.

For further information, please contact CMO, Chief Marketing Officer, Goran Ristic, goran.ristic@paf.com

If this sounds like your next challenge, we’d love to hear from you!