Are you a structured and detail-oriented person who thrives in a hands-on, digital environment? Do you enjoy working with tools, workflows and content, and take pride in ensuring everything runs smoothly behind the scenes?

We’re now looking for a Content & Campaign Operations Specialist to join our Finnish marketing team. In this role, you’ll take ownership of the operational side of marketing, managing content publishing, campaign execution, SEO distribution, customer communications, and organic social media updates. You’ll work from our Helsinki office at Epicenter, collaborating closely with both local and central teams.

This is a key position that supports all verticals (sports, casino and live casino) and ensures our content and campaigns are delivered accurately, on time and with the right local tone.

Your responsibilities will include:

• Setting up and managing promotions in internal tools (bonus systems, CMS, campaign platforms)

• Publishing and maintaining content across websites, blogs, landing pages and customer-facing areas

• Coordinating and distributing SEO articles and long-form content

• Creating and delivering customer communications via email, SMS and on-site messaging

• Supporting and updating localised content for organic social media channels

• Ensuring all content is correctly localised, compliant and aligned with brand guidelines

• Supporting campaign preparation with assets, translations, testing and quality assurance

• Collaborating with central CRM, Product and Marketing teams to align plans and execution

• Reviewing live content and materials to ensure accuracy and performance

• Providing support across product verticals when needed

Who we’re looking for:

• You’re organised, thorough and confident working with multiple digital tools and systems

• You have a strong sense of ownership and enjoy delivering clean, accurate work

• You’re comfortable supporting organic social content and understand how different platforms work

• You have a genuine passion for sports betting and a deep understanding of Finnish sports culture.

• You're a native-level Finnish speaker with strong cultural intuition and can write clearly and professionally

• You’re a collaborative team player with a positive, solution-oriented mindset

• You can manage multiple tasks and stakeholders with calm and structure

• Experience from iGaming (casino, betting, CRM, CMS, bonus tools etc.) is a bonus, not a requirement, what matters most is your curiosity, attitude, and willingness to learn and grow in a fast-paced environment

What we offer:

• A central role in building the operational backbone of our Finnish marketing efforts

• Clear ownership of systems, campaign execution, content workflows and social support

• A modern and collaborative workplace at Epicenter in Helsinki

• Strong support from experienced teams across multiple markets

• An opportunity to grow your skills in a dynamic and regulated industry

• A culture that values clarity, teamwork and continuous learning

Please apply in English, by the latest 16 January 2026. Interviews will be held on a rolling basis, so we encourage early applications. All applications are handled confidentially.

For further information, please contact CMO, Chief Marketing Officer, Goran Ristic, goran.ristic@paf.com

Does this sound like your next step? We look forward to hearing from you!